How Selecting A Green Data Center Can Benefit Enterprise Sustainability

June 13, 2022
Many have come to understand the benefits of a green data center, not just for the environment but also for enterprise sustainability. Casey Moore, Energy and Sustainability Manager at Sabey Data Centers, explains the importance of partnering with a data center focused on sustainability.
Projected to grow 14% annually through 2032, the market for green data centers showcases how sustainability has become a massive focus for data center providers and the enterprises that utilize their services.
Many have come to understand the benefits of a green data center, not just for the environment but also for enterprise sustainability.

The Age of Sustainability

Our digital age gave rise to data centers, a necessity for the Internet and the emergence of the cloud. While data center designs and operational techniques iterated quickly, they began in a time long before sustainability was a focus for most. However, enterprises have become increasingly aware of their impact on the environment in recent years and now count shrinking their carbon footprints among their top priorities.

One way enterprises are achieving this is by migrating and expanding their workloads into green data centers, facilities that have been designed and built with sustainability in mind. Data center providers now approach design and operation with such sustainable concepts as renewable energy sources, energy-efficient cooling, LED lighting systems, and recycled or recyclable materials. Data center tenants take sustainability another step by utilizing increasingly efficient IT hardware and server virtualization. Third-party certifiers such as LEED and the Green Grid have emerged to lend credibility to these efforts. Initially more expensive to build, green data centers offer significant ROI long-term as power costs and consumer awareness continue to rise.

An enterprise realizes many benefits by selecting a green data center, including:

  • Reduced energy costs: Green data centers are more energy-efficient than traditional facilities, leading to significant cost savings.
  • Lower carbon footprint: By sourcing renewable energy and using it efficiently, green data centers can help enterprises reduce their carbon footprint
  • Corporate sustainability: A commitment to sustainability can help enterprises attract and retain talent and build trust with customers and other stakeholders.
  • Thought leadership: By selecting a green data center, enterprises can take a leadership role in promoting sustainability.

Selecting a Sustainable Data Center for your Enterprise

Sustainability is no longer a luxury for enterprises that operate in a competitive landscape – it is a necessity. Data centers account for around 3% of global emissions, so enterprises can make a significant impact by moving their workloads to a green data center provider.

When selecting a green data center its sustainability needs, an enterprise should consider:

  • The renewable energy sources available to the enterprise to power its hardware
  • The amount of electrical overhead the facility requires to support the enterprise’s IT load
  • The geographical location of the data center, as climate trends and available renewable power both play into sustainability
  • Other sustainable practices employed by the facility beyond electrical efficiency

A green data center will have a lower PUE (Power Usage Efficiency) than a non-green facility. PUE is a ratio to measure the electrical overhead of the data center to support its tenants’ IT load, and a lower PUE results in cost savings for the tenants. Therefore, the geographical location makes a difference, as data centers in cooler climates benefit from lower cooling requirements. In addition, green data centers often source renewable energy, further minimizing a deployment’s environmental impact.

Beyond the environment, modern data centers often have superior air filtration, cooling systems, and redundant infrastructure that reduce the risk of equipment failure. As a result, companies see significant savings from reduced downtime.

By taking these factors into account, you can choose a green data center that best meets the financial needs of your business while also improving the environment.

The Future is Green

Trends indicate that more and more data center providers will be moving to green infrastructure and adopting renewable energy as prices drop. However, these moves can’t come soon enough for enterprises that know that a whopping 80 percent of US consumers care about the use of renewable energy.

Green data centers work toward a more sustainable environment while helping tenants find greater efficiency and success. Selecting a green data center is the smart choice for any organization, no matter its size, to save money and operate more sustainably.

Casey Moore is Energy and Sustainability Manager at Sabey Data Centers. Contact them to learn more about their sustainable data center solutions. 

About the Author

Voices of the Industry

Our Voice of the Industry feature showcases guest articles on thought leadership from sponsors of Data Center Frontier. For more information, see our Voices of the Industry description and guidelines.

Sponsored Recommendations

The AI Disruption: Challenges and Guidance for Data Center Design

From large training clusters to small edge inference servers, AI is becoming a larger percentage of data center workloads. Learn more.

A better approach to boost data center capacity – Supply capacity agreements

Explore a transformative approach to data center capacity planning with insights on supply capacity agreements, addressing the impact of COVID-19, the AI race, and the evolving...

How Modernizing Aging Data Center Infrastructure Improves Sustainability

Explore the path to improved sustainability in data centers by modernizing aging infrastructure, uncovering challenges, three effective approaches, and specific examples outlined...

How Modern DCIM Helps Multi-Tenant Colocation Data Centers Be More Competitive

Discover the transformative impact of modern DCIM software on multi-tenant colocation data centers, enhancing competitiveness through improved resiliency, security, environmental...

Sashkin/Shutterstock.com

Unpacking CDU Motors: It’s Not Just About Redundancy

Matt Archibald, Director of Technical Architecture at nVent, explores methods for controlling coolant distribution units (CDU), the "heart" of the liquid cooling system.

White Papers

Get the full report.

From Console to Cloud

April 7, 2022
This white paper from Iron Mountain explores the current challenges, drivers, and opportunities for gaming digital infrastructure.