“This type of technology has been used for various consumer applications, helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house, but we’ve never seen this type of application in the data center,” said Martin Coulthard, global vice president for demand generation marketing at Vertiv. “We’re giving them the opportunity to see this equipment before they buy, enabling them to make their Vertiv purchase with confidence.”
The Vertiv XR app guides users through product selection and placement, using augmented reality to create a surprisingly realistic depiction of the product in the location of your choosing – whether that’s a data center, office, lobby or even your patio.
It's a conversation starter and educational tool for data center professionals considering upgrades or expansions.
“The app allows our customers and partners to make more informed buying decisions and recommendations, to visualize in a tangible way how new products will interact with their existing environments, and explore details about those products, all from the palm of their hand.” said Cristian Scarpa, CIO EMEA & Global VP Customer & Employee Technologies at Vertiv.
Adapting Mixed Reality to Digital Infrastructure
Virtual reality (VR) allows users to interact with digital environments and objects, while augmented reality (sometimes known as mixed reality) integrates digital imagery into a user’s field of vision. VR and AR can be experienced using a headset, but also through devices like smartphones and tablets.
Virtual reality has long been touted as one of the next Big Things in technology. For all its promise, mass adoption of VR and mixed reality has seemed to always be on the horizon. Five years ago, Gartner predicted that widespread enterprise adoption of immersive mixed media technology would happen by 2021.
That vision was interrupted by the global spread of COVID-19 beginning in early 2020, which shifted the IT investment focus to video conferencing and remote operations.
In the early days of the pandemic, data center operators added virtual tours that could help customers provision data center space while maintaining tight access control in mission-critical facilities. Some companies, including NTT Global Data Centers, had already been conducting remote tours via virtual reality headsets, and Microsoft built an entire virtual data center in Unreal, reflecting the design used in its Quincy, Washington campus.
Microsoft also began using its HoloLens mixed reality technology to provide remote auditors a detailed look inside Microsoft Azure data centers, enabling compliance audits to continue during the pandemic and dramatically reducing travel for member of its cloud team.
Vertiv says its XR app is part of a sweeping digitization effort to update digital assets to "engage with customers and partners on their terms."
